How Marketers Can Get a Clear Picture of the Consumer Journey

The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer’s journey.   With a rapidly increasing volume of data, marketers are finding it more overwhelming than ever to make sense of all the information at their disposal.

In this Q&A, Marc Sabatini, CEO of enterprise data platform solution aqfer, discusses how marketers can take back control of their data and put it to work for them.

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