aqfer Adds Scott Sprunger as Head of Technology

aqfer, the next generation data-centric marketing solution is pleased to announce the addition of Scott Sprunger as Head of Technology.

Scott is a leading expert on privacy-safe attribution technology and digital data collection. He brings more than three decades of engineering and operational experience, creating scalable, low latency, and resilient platforms and applications. Most recently he led the creation of the first privacy-safe, online-to-offline attribution system (O2O) with J.D. Power. Nearly every automotive brand has utilized O2O to provide an unbiased measurement of campaign and web site performance.

“I am excited to join longtime mentor and colleague Daniel Jaye at Aqfer. Aqfer has created the data-centric marketing architecture that marketers and advertisers need to take ownership of their data and provide the stewardship that all consumers should demand.”

Before J.D. Power, Scott lead software and infrastructure engineering efforts, with high performance, high volume operations at Gilt Group and WebMD.

“I couldn’t be more excited about how the addition of Scott to our team accelerates our capacity to innovate and delivery incredible technology product solutions as part of our Marketing Data Platform, fully leveraging his unmatched experience in marketing analytic and activation solutions.” – Daniel Jaye, Aqfer CEO