Our mission is to help enterprises adopt Data-Centric Marketing by creating an environment for powerful and agile marketing applications that don’t have to reproduce solutions to common yet challenging marketing problems.
Founded in May 2016, aqfer offers the next generation enterprise data platform solution that enables companies to get to the truth about their customers and their data. Like an aquifer, the aqfer solution functions as a semi-permeable container which allows for marketing data to be collected from all existing systems, refined and then distributed to the various marketing and advertising platforms to bring personalized, relevant messages to customers. The aqfer solution allows the CMO and CTO to have certainty about their data. The company’s solutions today are successfully implemented with a variety of Ad-tech, Mar-tech, and digital agencies.
A relationship builder, Marc has over 20 years of experience consulting on technology and data solutions in direct marketing, CRM, and omnichannel digital marketing. Marc has extensive enterprise expertise and has worked with solution providers like Epsilon, Donnelly Marketing, and InfoUSA, as well as founding a successful start-up consultancy, Advantage Insight, which was acquired by Redi-Data. His leadership, vision and consistent track record of problem solving and connecting people, along with a consultative approach supported by his innovative thought leadership, ensure that Marc brings the right solution to clients to positively impact their business.
Marc holds a B.A from John Jay College, CUNY.
Dan has provided strategic, tactical and technology advisory services to a wide range of marketing technology and big data companies. Clients have included Altiscale, ShareThis, Ghostery, OwnerIQ, Netezza, Akamai, and Tremor Media. Dan was the founder and CEO of Korrelate, a leading automotive marketing attribution company, purchased by J.D. Power in 2014. Dan is the former president of TACODA, bought by AOL in 2007, and was the founder and CTO of Permissus, an enterprise privacy compliance technology provider. He was the Founder and CTO of Engage and served as the acting CTO of CMGI. Prior to Engage, he was the director of High Performance Computing at Fidelity Investments and worked at Epsilon and Accenture (formerly Andersen Consulting).
Daniel graduated magna cum laude with a BA in Astronomy and Astrophysics and Physics from Harvard University.
Paul – merchant turned internet entrepreneur – is a 20-year veteran, pioneer and innovator of digital marketing and e-commerce. Paul co-founded Brilig, creating a powerful cooperative DMP/Data Exchange, which bridged direct marketing and digital marketing and was acquired by Merkle in 2012.
Before founding Brilig, Paul served as CTO at QualityHealth.com, a digital health media company, where he conceived and patented Healthographic targeting. Prior to that he was co-founder/CEO of Snickelways Interactive, a 300 person, leading e-commerce solutions provider, where he created the first B2B Extranet. Previously Paul worked at AT&T/Downtown Digital, a Bell Labs ITV think-tank producing the first interactive television e-commerce programs. Paul began his career as a merchant and IT change agent at Saks 5th Avenue. Paul holds a B.A. from New York University.
Thiru was previously a Distinguished Architect at Yahoo! and held the title of "Principal Hacker" at Altiscale. He was the Architect at Stata Labs where he collaborated with Raymie on projects like Bloomba. He is a committer and PMC Member of the Apache Avro Project. He has held a number of technical and managerial engineering roles at Accel Limited and Hewlett Packard.
Thiru holds a B.E. in Electronics and Communications Engineering from Anna University.
Chennai, India Engineering Team >>
Ellen was critical to the establishment and growth of numerous companies during her tenure as Managing Director of Start Smart Labs, including Altiscale (aquired by SAP), MinHash (acquired by Salesforce), Innovacer, and Zyudly Labs. She was previously VP of Business Operations at Altiscale and the VP of Engineering, Office of the CTO at Yahoo!, where she drove cross-functional technical initiatives and process improvements. Prior to Yahoo!, Ellen was the Vice President of Engineering and Operations at TimeBridge, where she managed the engineering, operations and support organizations in San Francisco and Israel. Before joining TimeBridge, Ellen was at Yahoo! as director of Yahoo! Research Berkeley. She joined Yahoo! with the company's acquisition of Stata Labs, where she was senior vice president of products and services and most notably introduced new development processes to improve the organization's overall product quality and timely delivery. Ellen also served as the vice president of engineering at Brightmail and as vice president of data warehousing at Sybase, Inc.
Ellen graduated from the University of Minnesota with a B.A. in Humanities and attended the MBA program at Loyola University of Chicago.
Aqfer is the realization of Raymie's vision for a marketing data lake environment that would empower enterprises to realize the full value of their data. Raymie was the founder and CEO of Altiscale, sold to SAP in 2016. Previously he was Chief Technical Officer at Yahoo!, where he played an instrumental role in algorithmic search, display advertising, and cloud computing. He also helped set Yahoo!’s open-source strategy and initiated its participation in the Apache Hadoop project. Prior to joining Yahoo! Raymie founded Stata Laboratories, maker of the Bloomba search-based e-mail client, which Yahoo! acquired in 2004. He has also worked for Digital Equipment’s Systems Research Center, where he contributed to the AltaVista search engine.
Raymie received his PhD in computer science from MIT in 1996.
Richard brings 20+ years digital advertising experience to aqfer.
Most recently, Richard was Director of Data Operations at Aol/Oath (a Verizon Company) where he led a team responsible for strategic global partner/data integrations. During his 10 year tenure at Aol, Richard held numerous positions across both Product Management and Operations.
Prior to joining Aol Richard served as Director of Audience Targeting Operations at TACODA where he was responsible for the solutions engineering and support teams. His group played a key role in the growth of the business which was acquired by Aol in 2007.
Richard led the Technical Services team at 24/7 Real Media (acquired by WPP) where he managed a team of technical support and sales engineers supporting their suite of advertising products.
Earlier in his career Richard was part of the Global Financial Solutions Group at Electronic Data Systems where he managed a team of systems engineers that were responsible for providing consulting services to The Vanguard Group.
Chris has worked in and around advertising, data and technology doing marketing, business development and account management for over 20 years.
During that time he has worked for both agencies and related networks including Omnicom Media Group, GroupM, WPP and Dentsu as well as with a host of top-level brands. Key new business wins and accounts managed have encompassed a broad spectrum of industries including pharma, automotive, technology, telecom, spirits, beverage, financial, sports, entertainment, apparel, travel, hospitality and government. Chris has also worked consulting with advertising agencies and networks on how to develop their business, maintain relevancy, market themselves and pitch strategy.
The Aqfer engineering team is headquartered in Chennai, India, in the IIT-Madras Research Park, providing access to great talent, professors, and participation in the booming start-up scene in Chennai. The team is led by Thiru MG, our VP of Engineering. Thiru has decades of experience in technology at Yahoo, Altiscale and StartSmart Labs India.