aqfer's last data lake solution enables systems integrators (SIs) or engineers building digital marketing platforms for managed service providers (MSPs), ad tech companies or marketing agencies to drastically reduce the time and cost associated with customizing solutions for marketers while simultaneously increasing data integration and management functionality and dramatically reducing support and operating costs.
Aqfer, Inc., the leading SaaS provider of Marketing Data Lakes, today announced that Daniel Jaye will be joining the company full time in the role of Chief Executive Officer.
Aqfer, the next generation marketing-centric data solution is pleased to announce the addition of Chris Martin as Enterprise Sales Executive
Chris has worked in and around advertising, data and technology doing marketing, business development and account management for over 20 years.
Every story exploring how much data companies have on us can be quite scary, and one new piece (in The New York Times) is no exception. We learn that more than 75 companies draw specific data from apps designed to serve up benign information, such as news and weather; some of those businesses track 200 million mobile devices in the U.S.; and details on movement, purchases, etc. are updated thousands of times a day.
Companies that should own the data, and technically do own the data, often don’t have the data. Taking it back will drastically alter the data-driven business dynamic, better guard against non-compliance and asset theft, and benefit the bottom line.
The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer's journey. In this Q&A, Marc Sabatini, CEO of enterprise data platform solution aqfer, discusses how marketers can take back control of their data and put it to work for them.
A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area.
For those of us who have been in the trenches of data collation and analytics for all this time, the current buzz over new attempts at Customer 360 is truly gratifying
In this digital era, just how real is real time? We know the drill: No matter what we do or what we need to do, it must be in real time. But for marketers in many disciplines, always seeking to enhance the connection between company, product, message, medium and target, shouldn’t operability be as important? Let’s step back and, yes, take a little time to reassess priorities.
It's been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data.
Kristina Knight from BizReport speaks to aqfer Founder Daniel Jaye on the impact of GDPR after the first 5 months.
TechBytes with Daniel Jaye, aqfer Founder and Head of Product
aqfer’s solutions start with transaction-level data generated from a marketer’s large-scale marketing program “exhaust.”