The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer's journey. In this Q&A, Marc Sabatini, CEO of enterprise data platform solution aqfer, discusses how marketers can take back control of their data and put it to work for them.
A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area.
For those of us who have been in the trenches of data collation and analytics for all this time, the current buzz over new attempts at Customer 360 is truly gratifying
In this digital era, just how real is real time? We know the drill: No matter what we do or what we need to do, it must be in real time. But for marketers in many disciplines, always seeking to enhance the connection between company, product, message, medium and target, shouldn’t operability be as important? Let’s step back and, yes, take a little time to reassess priorities.
It's been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data.
Kristina Knight from BizReport speaks to aqfer Founder Daniel Jaye on the impact of GDPR after the first 5 months.
TechBytes with Daniel Jaye, aqfer Founder and Head of Product
aqfer’s solutions start with transaction-level data generated from a marketer’s large-scale marketing program “exhaust.”
While the EU’s General Data Protection Regulation (GDPR) has led several marketing tech firms to pivot their business modelsand pull out of Europe, it has been helpful for others in the crowded industry landscape.
Aqfer is a company that "enables companies to get to the truth about their customers and their data" through its customer data platform. The company was originally founded in May 2016, and for this Q&A, I spoke with CEO Marc Sabatini, who joined the company in March.
Join us September 5th at the next Programmatic & Automation Town Hall (PATH) where we will be discussing Leveraging CDPs: Hype and Reality. Understanding the customer data platform is easier said than done. This town hall is designed to cut through the hype and delve into real world strategy with players on the front lines.
PALO ALTO, CA/NEW YORK, NY, July 19, 2018 – aqfer, the toolset and environment for 1st party data lakes today announced General Data Protection Regulation (GDPR) support for their aTM (aqfer Tag Manager) and aDL (aqfer DataLake) products as well as implementation of the Interactive Advertising Bureau (IAB) EU Transparency & Consent Framework and IAB EU Global Vendor List.
aqfer, the next generation data platform solution for first-party enterprise marketing is pleased to announce the addition of Richard Glazer as Director of Client Services.