Aqfer Adds Chris Martin as Enterprise Sales Executive

Aqfer, the next generation marketing-centric data solution is pleased to announce the addition of Chris Martin as Enterprise Sales Executive

Chris has worked in and around advertising, data and technology doing marketing, business development and account management for over 20 years. 

It’s Compliance Time: Do You Know Where Your Data Is?

Every story exploring how much data companies have on us can be quite scary, and one new piece (in The New York Times) is no exception. We learn that more than 75 companies draw specific data from apps designed to serve up benign information, such as news and weather; some of those businesses track 200 million mobile devices in the U.S.; and details on movement, purchases, etc. are updated thousands of times a day.

From ownership to possession: brands need to take back their data

Companies that should own the data, and technically do own the data, often don’t have the data. Taking it back will drastically alter the data-driven business dynamic, better guard against non-compliance and asset theft, and benefit the bottom line.

How Marketers Can Get a Clear Picture of the Consumer Journey

The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer's journey. In this Q&A, Marc Sabatini, CEO of enterprise data platform solution aqfer, discusses how marketers can take back control of their data and put it to work for them.

Short Side View Of Customer 360

A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area.

For those of us who have been in the trenches of data collation and analytics for all this time, the current buzz over new attempts at Customer 360 is truly gratifying

Redefining Real Time

In this digital era, just how real is real time? We know the drill: No matter what we do or what we need to do, it must be in real time. But for marketers in many disciplines, always seeking to enhance the connection between company, product, message, medium and target, shouldn’t operability be as important? Let’s step back and, yes, take a little time to reassess priorities.

GDPR Impact Varied

It's been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data.

Kristina Knight from BizReport speaks to aqfer Founder Daniel Jaye on the impact of GDPR after the first 5 months.

TechBytes with Daniel Jaye

TechBytes with Daniel Jaye, aqfer Founder and Head of Product

aqfer’s solutions start with transaction-level data generated from a marketer’s large-scale marketing program “exhaust.”

How The GDPR Helps Consent Management Platforms

While the EU’s General Data Protection Regulation (GDPR) has led several marketing tech firms to pivot their business modelsand pull out of Europe, it has been helpful for others in the crowded industry landscape.

Something Greater Than a Customer Data Platform

Aqfer is a company that "enables companies to get to the truth about their customers and their data" through its customer data platform. The company was originally founded in May 2016, and for this Q&A, I spoke with CEO Marc Sabatini, who joined the company in March.