Aqfer, the next generation marketing-centric data solution is pleased to announce the addition of Chris Martin as Enterprise Sales Executive

Chris has worked in and around advertising, data and technology doing marketing, business development and account management for over 20 years.  He has worked for both agencies and related networks including Omnicom Media Group, GroupM, WPP and Dentsu as well as with a host of top-level brands.  Key new business wins and accounts managed have encompassed a broad spectrum of industries including pharma, automotive, technology, telecom, spirits, beverage, financial, sports, entertainment, apparel, travel, hospitality and government.  Chris has also worked consulting with advertising agencies and agency networks on business development. He was instrumental in helping to develop a research study that determined what marketers are seeking when hiring an agency and how individual agencies measure-up to those standards which in turn he was able to use predict pitch outcomes and counsel agencies on their go to market approach.

"As we continue to drive business value to our agency clients and expand our reach into other industries, we understand the importance of building on a consultative approach,” said aqfer CEO Marc Sabatini. “Chris will lead these efforts, and his diverse background makes him uniquely qualified to demonstrate the value of the aqfer framework.  We’re delighted to have Chris on the aqfer team, and excited to move forward with new sales initiatives.”

Interestingly, Chris began his career working as a trial attorney where he was able to gain invaluable insights into the power of persuasion, constructing compelling arguments and influencing decisions. Armed with that knowledge, a BA in Psychology and a keen understanding of the interplay of data and technology, Chris is able to craft winning strategies for his clients and deliver to them significant revenue.