Sudipto Ghosh of Marketing Technology Insights recently spoke with aqfer Founder and Head of Product Dan Jaye to understand how big data fits into the aqfer offering and what analytics and metadata management tools aqfer provides.

Sudipto: Tell us about your role at aqfer and the team/technology you handle.
DJ: I manage Product, Engineering, Operations and Delivery for aqfer.

Sudipto: What are the core tenets of your data-centric Marketing Technology platform?
DJ: We believe that brands should own and manage their own data and that MarTech and AdTech solutions should, whenever possible, be deployed as “apps” that plug into the marketer’s customer data platform or marketing data lake.

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