Empower your business with First Party, White Label/OEM digital media tracking

aqfer Tag Manager provides ownership of a digital media tracker that functions as a direct extension your business model.

  • Universal tag that can be used in any environment
  • Aqfer tag manager tags are associated directly with your business domain. Data is gathered and maintained in accordance with privacy compliance requirements. All privacy compliant data returned by aqfer Tag Manger is directly controlled and owned by your business.

aqfer Tag Manager returns detailed data to your business, the same type of detailed data Ad Tech Vendors use to build the reports they currently make accessible to customers through reporting Interfaces and APIs.

aqfer tag manager provides businesses with a direct source for Detailed log level data. Detailed log level data lets businesses perform high level analysis independent from data processing rules applied by a third party vendor. 

The Detailed Data Difference: 

  • Frequency: Accurate analysis of Frequency and Unique Users  is made possible by the detailed data returned by aqfer Tag Manager.
  • Audience: Audience analysis, device matching to household or office, is made possible by the detailed data returned by aqfer Tag Manager.
  • Attribution: Attribution reporting is made possible by the detailed data returned by aqfer Tag Manager.
  • Verification: Allows verification through comparison to deliver deeper insights
Graphic: connected computer and mobile devices.

Identity Management

  • Deterministic: Supports deterministic device linkages, capable of ingesting data from both online and offline sources
  • Statistical: Leverages several techniques to determine user identity with a high degree of accuracy when deterministic data is unavailable

Increased Client-to-Server Security

Measurement under the direct control of your business eliminates the possibility of competing attribution claims by a third party business model. 

Since no data leveraged in the first party space can be accessed by third parties without your business’ consent , information can be shared natively and securely between a first party media tracker and a Brand’s CRM.

 

aqfer tag manager in tandem with aqfer data lakes

aqfer data lakes are designed to onboard and process holistic, enterprise level, raw log data sets from providers at scale.  aqfer lets customers further augment this capability by utilizing first party tag manager tracking tags in parallel with all paid media. 

Injecting large volumes of first party data into your marketing data analytics practice dilutes the effects of third party measurement bias, a form of data contamination.

Other CDPs collect data from third party vendors and deposit it into a common environment where marketers can access it. As with mixing vinegar and oil, simply collecting equal parts of data in a single location doesn’t mean the data sets will necessarily break down or mix to produce insights.

aqfer’s solution is to maintain third party data in an environment where it is constantly saturated with a flow of first party data to compare against across every channel.

Instead of comparing data sets and trying to identify the value they bring independently, this approach grants marketers access to a supply of clean data which has not been pre-configured to serve the business interests of a different company.

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