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aTM - aqfer Tag Manager
aDL - aqfer Data Lake
aG - aqfer Graph
aIO - aqfer IO
Customer Data Platforms
The obstacles and complexities associated with creating and maintaining a data-driven source of analytical truth across vast amounts of data has become exponentially more difficult.
Understanding and organizing all signals from all touchpoints remains a challenge for most organizations.
Many CDP’s claim to solve for this however, they are often lacking many of the key components of a true Data Centric Marketing Architecture.
Aqfer believes a CDP should be open and pluggable at every layer
Provide functionality for partners to build their own applications, services, and API’s
Maintain data in source form
Support a ‘Bring Your Apps’ to the data philosophy
Join PII & Non-PII in a privacy compliant manner
The Aqfer Solution
- Packaged SaaS CDP Toolkit
- Flexible Data Model
- Scalable & Repeatable
- GDPR Compliant
- Multi-Source Entity Graph Integration
- Real-time Data Access
- First party Tag Manager
- PII Deidentification and Integration