Our Team
Core Values
Mission-Focused
We have one central goal: deliver best-in-class software and services to enable our clients to solve the biggest, most complex marketing data challenges.
Courage
We stand up for what we believe in, do what needs to be done, are adept at problem-solving, and ask for help when needed.
Integrity
We foster a culture of trust, internally and externally, by relying on employees with a strong moral code and sense of personal responsibility.
Curiosity
We have a thirst for knowledge and are never afraid to ask tough questions. We try new things to drive new innovations in order to progress ourselves personally and professionally.
Leadership Team Members
Daniel Jaye
Marc Sabatini
Pat McNair
Scott Sprunger
Jeff Storan
Tom Burg
Mark Sneathen
Narayanan R
Joshua Brandt-Rauf
Tom Winchell
Michael Keohane
Sandro Camarao
Working at Aqfer
Our global workforce is a diverse group of individuals with a wide range of backgrounds and skills all coming together for one important goal: to help our clients and their customers overcome today’s most pressing data-related marketing and advertising challenges. We’re dedicated to understanding the constantly changing needs of our clients, and together we work to provide them with the solutions and services needed for them to thrive in today’s digital world.
Our core values are at the heart of everything we do at Aqfer and we’ve built an inclusive culture where our employees are able to grow personally and professionally. We of course value hard work, but we also believe strongly in a healthy work/life balance which is reflected in our remote-first work environment and flexible paid time off. Even though we may not always be together, building connections and strengthening our company culture are always top priorities, and weekly video gatherings and quarterly in-person events ensure we do just that.
Our Thoughts
4 Ways to Prioritize Privacy in a Cookieless Future
User privacy is a key catalyst of the cookiepocalypse, and MadTech companies need to be prepared to put privacy at the forefront of their operations. To thrive in this new normal, companies must adapt their strategies, technologies, and mindsets to prioritize user privacy while still delivering personalized, engaging experiences to their customers.
Ensuring Data Privacy in the Digital Age: Best Practices for CTOs
As Chief Technology Officers (CTOs), it’s our responsibility to ensure that our companies prioritize data privacy and implement robust strategies to protect our customers’ personal information. In this blog post, we’ll explore some best practices for CTOs to navigate the complexities of data privacy and build trust with their customers.
A Data Infrastructure Buyer’s Guide for a Complex MadTech Landscape
Between increased consumer demands for personalization, confusing data privacy regulations, changes to third-party cookie policies, and a technology landscape evolving at warp speeds, it can be difficult for MadTech companies to keep up. Developing the right data infrastructure to lay the foundation for your marketing and advertising tech solutions has never been more important.
6 Considerations for Choosing the Right Data Infrastructure for your Business
Data infrastructure decisions depend on factors like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations to contribute to your data infrastructure strategy.
Tagging Beyond the Website: Apps, CTV, and More
While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, companies can gain a more comprehensive understanding of consumer behavior and make data-driven decisions that drive growth and profitability.
6 Strategies to Support Sustainable Growth for MadTech Products
A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and long-term growth over short-term profitability. As companies navigate this new landscape, it’s crucial to adopt a more balanced approach that prioritizes sustainable growth, profitability, and long-term value creation.