NEW RESEARCH
Solutions
Designed for Marketing Solutions Providers
Aqfer’s marketing data platform as a service is solution-driven: built so that marketing solution providers can accelerate delivering value to their diverse and complicated marketing customers. Each solution is flexible and powerful and has been engineered to be customizable for any marketer’s use case, requirement, or restriction.
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The future of identity is a world in which the IDs are owned by the brands themselves. Aqfer’s Identity Resolution solution enables the creation of private, first-party identity graphs, letting companies build with their own data, rather than forced reliance on 3rd party data sources. As a result, marketers can create their own unique ID that becomes truly persistent – a capability that’s unique to Aqfer.
Extend your identity-matching capabilities and bring the data it collects (exposure, click, site activity, impression, and more) back home to your identity graph.
Create a unique identity spine for each client, enriched by second and third-party data for improved outcomes.
Enable real-time decisioning at scale, up to 100,000 times per minute, to deliver the right creative to the right customer at the right time in the right channel. Just like magic!
Key Benefits
Product Expansion and Enhancements
Add new capabilities with accelerated time to market, improve your competitive position and retire tech debt while reducing the strain on your team.
Configure, Repeat, and Scale
Platform flexibility allows service providers to avoid creating custom solutions for each client and the headaches associated with managing disparate versions.
Predictable Infrastructure
Build without the unknowns associated with ballooning cloud costs while freeing scarce engineering resources to pursue other ventures that drive business value.
Ready for Tomorrow, Today
Gain peace of mind knowing you’re already prepared for changes to the landscapes of omnichannel technology, regulatory environments, and consent management.
The Aqfer Difference
Uniquely Designed
For Marketing
Solutions Providers
A key pillar of Aqfer’s go-to-market strategy is that we will not sell directly to brands. We firmly believe that our channel partners are in the best position to impact brands and help us deliver our vision. We believe in a future where brands can bring apps to their data while maintaining control in their own virtual private clouds and being respectful to the privacy considerations from consumers worldwide.
“The opportunity for performance and cost-saving meant our team can better and more effectively use the platform, so in that sense they support the core adoption of our platform. Aqfer solved a problem we wanted to solve but not one we were expecting to outsource.”
Adam Gitlin
President, Annalect