aqfer CDP Toolkit lets you bring your apps to the data.  Build powerful applications that operate on your data in your environment under your control.  Stop propagating your valuable data to multiple platforms across a chaotic and brittle ecosystem.   

Our solution is built on best-of-breed open-stack technologies letting you access critical new solutions and quickly adapt with the rapidly evolving digital marketing and advertising ecosystem.

Aqfer consists of a set of marketing solution services that solve canonical problems in digital marketing and advertising. Our APIs and services enable application developers to build powerful and scaleable solutions without reinventing solutions to common yet costly challenges.

Solution Components of the Aqfer Marketing
Data Lake Environment

aqfer Tag Manager

1st Party Tag Management and Web Beacons

aTM (aqfer Tag Manager) is a sixth generation enterprise tag management service designed to gather data, manage identity, and integrate with ecosystem partners under your domain and your terms.  Aqfer manages tens of billions of tags per day across millions of web sites world wide with our Akamai-based edge computing architecture and international privacy compliance features.

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aqfer Data Lake

Manage and Use your Data

Aqfer's turnkey, white-glove data lake provides scaleable, highly available, and elastic resources for storing, accessing, and managing your data on your terms.

Leveraging a world-class Big Data as a Service platform, we provide Hadoop and Spark-based services with white glove support.

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aqfer Graph

Unified Identity Management

aqfer Graph connects identities & devices creating a complete 360 consumer view. Extend the utility of existing 3rd party graphs like TapAd, Drawbridge, and Screen6 by connecting those graphs to other relationships: households, zip codes, user agents, network addresses, and more.

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aqfer IO


Our highly scalable real-time marketing API provides companies with the ability to set and access user identities in under 10 milliseconds. Find out what you already know about your customer with time to spare to do something about it! 

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Get to the Truth About Your Customers and Your Data

Founded in May 2016, aqfer offers the next generation enterprise data platform solution that enables companies to get to the truth about their customers and their data. Like an aquifer, the aqfer solution functions as a semi-permeable container which allows for marketing data to be collected from all existing systems, refined and then distributed to the various marketing and advertising platforms to bring personalized, relevant messages to customers.

The aqfer solution allows the CMO and CTO to have certainty about their data. The company’s solutions today are successfully implemented with a variety of Ad-tech, Mar-tech, and digital agencies.